In the e-commerce world, a common challenge is the gap between the Marketing and Sales team’s vision and the technical limitations faced by the IT team. The capabilities of the existing e-commerce platforms often constrain sales campaigns and pricing strategies.

But what if those limitations were no longer an issue? Imagine creating a complex sales campaign and, within minutes, having it live and ready to drive results.

Let us introduce you to Hantera’s Business Rule Engine, a feature that brings flexibility in creating and managing sales campaigns.

The Struggle

Let’s picture Anna, the Marketing and Sales manager at a fast-growing e-commerce company. She’s eager to launch a “3 for 2” campaign on a specific channel, for a certain product category. Anna knows this promotion could significantly boost sales while helping to clear out excess inventory. However, when she presents the idea to the IT team, she’s met with a collective sigh.

The developers understand the challenges all too well. The current e-commerce platform is rigid, with a sales campaign creator limited in its capabilities. Setting up such a campaign might require a custom solution, but the development timeline may not sync with Anna’s campaign schedule. Moreover, developing, testing, and deploying the solution could take days or even weeks. The result? Delays, frustration, and missed opportunities.

The Solution: Hantera’s Business Rule Engine

Now, let’s fast forward into the future, to a time when Anna’s company manages orders with Hantera.

With Hantera’s Business Rule Engine, developers are now building custom reusable components that allow anyone, with the right access permissions, to set up and manage all kinds of automated business rules.

The IT team introduces Anna to Hantera’s sales campaign creator, a powerful tool that puts control back into her hands. Now she can easily create and launch the “3 for 2” campaign, without writing a single line of code or contacting the IT team. She only has to define the sales campaign conditions, set up the rules, and launch it.

Hantera’s Business Rule Engine supports the creation of components that allow complex sales campaigns like “Free Shipping on orders over 500 kr”, “Automatic discounts for VIP customers”, or even “Free Gift with Purchase” to be launched.

However, this smart feature wasn’t designed solely to facilitate the creation of campaigns and support the Marketing and Sales team. Business managers can also set up and manage business rules (for example, automatic delivery optimization, and refund calculations).

Photo by charlesdeluvio on Unsplash.

Supporting the Whole Team

• Developers get the right tools to quickly develop and deploy components that will drive the company forward, staying agile and ahead of the competition in an ever-evolving market.

• Customer Support Agents have access to all the active campaigns and the rules that govern them. When customers inquire about discounts or promotions, the agents can provide accurate, real-time information without having to check with the IT or Marketing and Sales team. This results in faster resolutions, thus happy customers.

• With the ability to quickly launch and optimize campaigns, Business Managers can experiment with different strategies, gather real-time data, and make informed decisions that drive revenue. Hantera’s Business Rule Engine offers the flexibility to pivot and adjust on the fly, ensuring the company stays ahead of the competition.

Experience the Future of Order Management

In the fast-paced world of e-commerce, the ability to quickly adapt and innovate is essential. Hantera’s Business Rule Engine supports companies not just to keep pace, but to lead the way.

If you’re ready to take your order management to the next level, Sign Up for a Demo or send us an email at [email protected] to find out how we can help you deliver a next-generation experience to both your customers and employees.


Cover photo by Markus Spiske on Unsplash.